Forget craft breweries — Arts District will now have a spot for competitive gaming

WePlay is building a 35k sf complex made out of shipping containers

Los Angeles /
Aug.August 15, 2018 05:00 PM
WePlay co-founder Rich Williams and a rendering of WePlay (Credit: WePlay)

Long gone are the days when video gamers were associated with couch potatoes.

WePlay, a Venice-based marketing firm that is not related to WeWork, is building a membership-based hub for video games and e-sports in the Arts District in Downtown Los Angeles, Downtown News reported.

The firm is planning to use shipping containers to transform the 35,470-square-foot industrial site at 667 Santa Fe Avenue. Each container will hold gaming equipment and cameras.

In addition to competitive gaming, WePlay Live will host broadcasts, events and special events. It will operate on a membership model, and feature a cafe and bar.

Renderings portray a one-story warehouse space decorated in splashy graffiti murals. A neon sign reading “WePlay” would hang above the doors.

The company plans to open the space by spring 2019.

The industrial property traded for $9.4 million in 2015, property records show.

WePlay, co-founded by Rich Williams, a video game marketing veteran, specializes in staging corporate events for companies. The firm chose the Arts District over the Westside because of the neighborhood’s burgeoning tech and media presence, plus its more affordable real estate, Williams told DN.

Spotify and Warner Music are among some of the music companies settling in the Arts District. Most recently, online coupon firm Honey announced plans to lease the entire Fourth & Traction redevelopment project at the site of a former Coca-Cola factory. [DN] – Natalie Hoberman


Related Articles

arrow_forward_ios
The Mix at Harman Campus at 8500 Balboa Boulevard with Shubin Nadal Realty Investors' Bill Shubin and Lonnie Nadal (Shubin Nadal Realty Investors)
44-acre business campus in San Fernando Valley for sale
44-acre business campus in San Fernando Valley for sale
An illustration of the Freeway Business Center (Freeway Business Center)
Newport Beach investor gets 709K sf of industrial
Newport Beach investor gets 709K sf of industrial
(Photo-illustration by Kevin Cifuentes)
LA industrial developers turn to office conversions
LA industrial developers turn to office conversions
(iStock/Illustration by Steven Dilakian for The Real Deal)
Pre-leasing in play as industrial vacancy nears zero
Pre-leasing in play as industrial vacancy nears zero
Office specialist starts 2022 with deal for industrial park
Office specialist starts 2022 with deal for industrial park
Office specialist starts 2022 with deal for industrial park
SoCal industrial vacancy drops to 1.5% to finish red-hot 2021
SoCal industrial vacancy drops to 1.5% to end red-hot 2021
SoCal industrial vacancy drops to 1.5% to end red-hot 2021
Map of 12521 Arrow Route in Rancho Cucamonga & Barbara Smith (Chairman of the Board, President and Chief Executive Officer, Commercial Metals Company) (iStock, Commercial Metals Company, Google Maps)
Ares buys site of shuttered steel mill in Inland Empire
Ares buys site of shuttered steel mill in Inland Empire
Rexford Industrial Realty co-CEOs Howard Schwimmer and Michael Frankel with 2391-2393 Bateman Avenue (Rexford Industrial Realty, Google Maps)
Rexford rounds out 2021 with push toward $2B
Rexford rounds out 2021 with push toward $2B
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...