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The Real Deal Los Angeles

Gwyneth Paltrow’s Goop inks space in Santa Monica Gateway

The lifestyle brand will be occupying 57K sf at the new office campus
By Natalie Hoberman | August 28, 2018 03:00PM

Gwyneth Paltrow, Santa Monica Gateway

Goop, Gwyneth Paltrow’s lifestyle company that offers everything from $80 essential oils to sexual health articles, is expanding in Santa Monica.

The firm has signed a 10-year lease to occupy 57,000 square feet at the newly developed Santa Monica Gateway, The Real Deal has learned.

The Colorado Creative Studios-owned campus, located at 2834 Colorado Avenue, consists of two, four-story buildings spanning a total of 200,000 square feet. With Starz occupying roughly 60,000 square feet, the campus is now 60 percent leased, listing brokers Carl Muhlstein and Tom Cherry at JLL confirmed.

Originally founded in Paltrow’s home in London, Goop moved its corporate headquarters from New York to the West Coast in 2016.

Most recently, it will be expanding from a warehouse space at 212 26th Street, also in Santa Monica. For that location, Paltrow tapped the luxe brand Restoration Hardware to design the chic, industrial interiors, Architectural Digest previously reported.

The lifestyle brand has become more than just a blog. It has earned a sort of cult-like following, with “Goop Health” summits selling out of $4,500 tickets. In June, a New York Times profile on the wellness brand and its founder said the company is now worth $250 million.

Goop has also drawn its fair share of controversy. Critics have come out against the company for advocating for health treatments that are later debunked by medical professionals. In one instance, the website recommended steaming a vagina to balance hormone levels.

Aside from Goop, Paltrow is also an investor in the Arts Club, a posh members-only club that is making its way from London to the Sunset Strip. The West Hollywood City Council gave final approval for the 120,000-square-foot project earlier this month.