Developer plots office conversion at Desmond’s building in Broadway

The 1920s building used to house the iconic fashion retailer

Dec.December 12, 2018 03:00 PM
616 South Broadway, Los Angeles (Credit: Wikimedia Commons)

Add another adaptive reuse project to the historic Broadway Theater District.

Developer Afton Properties is looking to convert the former Desmond’s clothing store to a new office building, replete with a restaurant and rooftop bar, the Los Angeles Times reported.

The Beaux Arts-style building, located at 616 South Broadway, housed the upscale Desmond’s department store from 1924 until the company went out of business in 1981. Inside, a men’s lounge with fireplace, barbershop, putting green and “circus” section for kids could be found among the fashionable hats, furs and coats.

Afton will now renovate the six-story building, which spans 85,000 square feet. The firm is also planning on adding a 7th floor for a restaurant, and 8th floor for a rooftop bar.

The firm acquired the property for nearly $22 million in November, property records show. It plans on spending another $12 million on upgrades.

Omgivning is designing the remodel. The Desmond’s building was designed by the late architect Albert Martin, who also famously designed the Million Dollar Theatre nearby.

Cushman & Wakefield is handling leasing for the site.

In the last few years, developers have been flocking to Broadway for their adaptive reuse projects thanks in part to an effort from embattled City Councilman Jose Huizar. Some of the more notable conversions include the Tower Theatre, recently leased by Apple, and former Herald Examiner building, soon to become a satellite campus for Arizona State University. [LAT] – Natalie Hoberman

Related Articles

From left: Howard Schwimmer and Michael S. Frankel, with 1601 W. Mission Boulevard and 2757 E. Del Amo Boulevard (Credit: Google Maps)

Rexford Industrial adds to LA portfolio with $100M in acquisitions

Andrew McDonald and At Mateo in the Arts District

Cushman’s West Coast chief talks expansion, DTLA market, the death of the starving baby broker & more

3339 Exposition Blvd. and Asher Luzzatto

Luzzatto Co. assembling creative office hub in West Adams

Jason Illoulian and the Cemex plant

Faring makes $30M assemblage play on WeHo/LA border

From left: Nuveen CEO Vijay Advani, Graymark founder/CEO Brian Hecktman

Graymark, Nuveen pay $97M for El Segundo creative office

La Mirada industrial building

Clarion pays $77M for La Mirada industrial project

510 Park Avenue and CEO of Monster Beverage Rodney Sacks

Monster Beverage affiliate guzzles down industrial project in San Fernando

From left: Saeed Nourmand, Michael Nourmand, Grant King and Richard Heyman

Relevant Group sues Nourmand & Associates’ founder, alleging extortion over hotel projects