Developer plots office conversion at Desmond’s building in Broadway

The 1920s building used to house the iconic fashion retailer

TRD LOS ANGELES /
Dec.December 12, 2018 03:00 PM
616 South Broadway, Los Angeles (Credit: Wikimedia Commons)

Add another adaptive reuse project to the historic Broadway Theater District.

Developer Afton Properties is looking to convert the former Desmond’s clothing store to a new office building, replete with a restaurant and rooftop bar, the Los Angeles Times reported.

The Beaux Arts-style building, located at 616 South Broadway, housed the upscale Desmond’s department store from 1924 until the company went out of business in 1981. Inside, a men’s lounge with fireplace, barbershop, putting green and “circus” section for kids could be found among the fashionable hats, furs and coats.

Afton will now renovate the six-story building, which spans 85,000 square feet. The firm is also planning on adding a 7th floor for a restaurant, and 8th floor for a rooftop bar.

The firm acquired the property for nearly $22 million in November, property records show. It plans on spending another $12 million on upgrades.

Omgivning is designing the remodel. The Desmond’s building was designed by the late architect Albert Martin, who also famously designed the Million Dollar Theatre nearby.

Cushman & Wakefield is handling leasing for the site.

In the last few years, developers have been flocking to Broadway for their adaptive reuse projects thanks in part to an effort from embattled City Councilman Jose Huizar. Some of the more notable conversions include the Tower Theatre, recently leased by Apple, and former Herald Examiner building, soon to become a satellite campus for Arizona State University. [LAT] – Natalie Hoberman


Related Articles

arrow_forward_ios
First District Supervisor Hilda Solis (Credit: Rebecca Sapp/Getty Images)

LA County select reopening target date for restaurants and retailers

LA County select reopening target date for restaurants and retailers
Eric Garcetti orders a moratorium on LA commercial evictions (Photo credit: iStock photo)

Garcetti orders a moratorium on commercial evictions in LA

Garcetti orders a moratorium on commercial evictions in LA
LA promo

Coming Soon: The Real Deal Los Angeles’ Winter 2020 issue!

Coming Soon: The Real Deal Los Angeles’ Winter 2020 issue!
From left: Howard Schwimmer and Michael S. Frankel, with 1601 W. Mission Boulevard and 2757 E. Del Amo Boulevard (Credit: Google Maps)

Rexford Industrial adds to LA portfolio with $100M in acquisitions

Rexford Industrial adds to LA portfolio with $100M in acquisitions
Andrew McDonald and At Mateo in the Arts District

Cushman’s West Coast chief talks expansion, DTLA market, the death of the starving baby broker & more

Cushman’s West Coast chief talks expansion, DTLA market, the death of the starving baby broker & more
3339 Exposition Blvd. and Asher Luzzatto

Luzzatto Co. assembling creative office hub in West Adams

Luzzatto Co. assembling creative office hub in West Adams
Jason Illoulian and the Cemex plant

Faring makes $30M assemblage play on WeHo/LA border

Faring makes $30M assemblage play on WeHo/LA border
From left: Nuveen CEO Vijay Advani, Graymark founder/CEO Brian Hecktman

Graymark, Nuveen pay $97M for El Segundo creative office

Graymark, Nuveen pay $97M for El Segundo creative office
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...