The Real Deal Los Angeles

West Hollywood to consider 31-unit multifamily project for Santa Monica Blvd

Officials expected to approve project, which would replace pool supply store
By Dennis Lynch | January 07, 2019 05:00PM

Rendering of 7424 Santa Monica Boulevard

UPDATED: Jan. 10, 3:51p.m.: West Hollywood officials will mull a plan for a 31-unit mixed-use building this week.

The Planning Commission’s Design Review Subcommittee will review a five-story project for 7424 Santa Monica Boulevard, according to Urbanize.

The project is planned with studios, one-, two-, and three-bedroom units above 2,000 square feet of ground floor retail space. Renderings show a typical modern-inspired design with balconies for each unit, as well as what appears to be roof decks.

The developer is the Guild GC, which purchased the property — now home to a single-story pool supply store and a parking lot — from a family trust in February 2018 for $5.1 million. It was a good investment for the trust, which purchased it in 2002 for just $410,000. The firm was based in Culver City but is moving to West Hollywood.

The site is across Santa Monica Boulevard from Plummer Park. A city memo called the neighborhood “in transition” and the project bigger than most other buildings in the area but “likely to be a forerunner of projects to be developed over time” there.

West Hollywood has been in the headlines lately more for its commercial development than for its multifamily development.

In December, a striking preliminary design by architect Thom Mayne of Morphosis was unveiled for a hotel to replace the Viper Room block. The project is next door to the equally striking Arts Club project, which is up for approval in a referendum in March. [Urbanize] – Dennis Lynch