West Hollywood to consider 31-unit multifamily project for Santa Monica Blvd

Officials expected to approve project, which would replace pool supply store

Rendering of 7424 Santa Monica Boulevard
Rendering of 7424 Santa Monica Boulevard

UPDATED: Jan. 10, 3:51p.m.: West Hollywood officials will mull a plan for a 31-unit mixed-use building this week.

The Planning Commission’s Design Review Subcommittee will review a five-story project for 7424 Santa Monica Boulevard, according to Urbanize.

The project is planned with studios, one-, two-, and three-bedroom units above 2,000 square feet of ground floor retail space. Renderings show a typical modern-inspired design with balconies for each unit, as well as what appears to be roof decks.

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The developer is the Guild GC, which purchased the property — now home to a single-story pool supply store and a parking lot — from a family trust in February 2018 for $5.1 million. It was a good investment for the trust, which purchased it in 2002 for just $410,000. The firm was based in Culver City but is moving to West Hollywood.

The site is across Santa Monica Boulevard from Plummer Park. A city memo called the neighborhood “in transition” and the project bigger than most other buildings in the area but “likely to be a forerunner of projects to be developed over time” there.

West Hollywood has been in the headlines lately more for its commercial development than for its multifamily development.

In December, a striking preliminary design by architect Thom Mayne of Morphosis was unveiled for a hotel to replace the Viper Room block. The project is next door to the equally striking Arts Club project, which is up for approval in a referendum in March. [Urbanize] – Dennis Lynch 

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