Budweiser Super Bowl ad spotlights Tejon Ranch, before development’s bulldozers come

The 270K sf hilly property north of LA is planned site of 20K unit housing community

Los Angeles /
Feb.February 04, 2019 09:00 AM
A still from Budweiser’s Tejon Ranch Super Bowl commercial

Amid the celebrity-strewn Super Bowl commercials Sunday night, sharp observers would have noticed a certain beer company’s ad showing its clydesdale horses galloping through the sprawling Tejon Ranch property north of Los Angeles.

Budweiser used the hilly landscape as its horse-drawn carriage — with requisite Dalmatian — rolled through grain fields dotted with wind turbines, the Los Angeles Times reported. The commercial promoted the company’s renewable energy efforts.

The 270,000-acre ranch — California’s largest privately-owned piece of land — is where a developer wants to build a 20,000-unit planned housing community called Centennial.

Tejon Ranch Company received the green light in December from county officials to develop the community, which will be about 60 miles north of L.A. It was a controversial decision, with opponents believing it will damage the pristine environment.

Tejon Ranch offers other picturesque landscapes, with about two dozen commercial shoots each year. It’s also popular for music videos. Singers Taylor Swift and Selena Gomez have both shot there in recent years.

The Tejon Ranch Company, which owns the ranch, also makes money growing almonds and pistachios, according to the Times. About 250,000 acres of the ranch is leased out for cattle grazing [LAT]Dennis Lynch 


Related Articles

arrow_forward_ios
City Tower at 333 City Boulevard West (KBS Capital Markets Group)
Opal Holdings pays $150M for Orange County office tower
Opal Holdings pays $150M for Orange County office tower
Redcar Properties CEO Jim Jacobsen with Dynasty Center (Google Maps, Industry Partners)
Redcar buys Dynasty shopping center in Chinatown
Redcar buys Dynasty shopping center in Chinatown
Sandstone Properties CEO Eri Kroh with a rendering of the project (Sandstone, The Jeff Hotel)
Culver City approves `The Jeff,’ Sandstone Properties’ 175-unit hotel
Culver City approves `The Jeff,’ Sandstone Properties’ 175-unit hotel
Apple delays return to office by a month
Apple delays return to office by a month
Apple delays return to office by a month
Stos Partners Principal CJ Stos and 159 N San Antonio Avenue 
Stos Partners pays $22M for Pomona warehouse
Stos Partners pays $22M for Pomona warehouse
The assistance is available to theaters with fewer than 99 seats (Getty)
California lawmakers set aside $50M in massive state budget to aid small theaters
California lawmakers set aside $50M in massive state budget to aid small theaters
Elon Musk and 19640 Cajon Boulevard (Alere Property Group, Getty)
Tesla drives into San Bernardino with big warehouse deal
Tesla drives into San Bernardino with big warehouse deal
Goodman Group CEO Gregory Goodman with renderings of the facility (Goodman, Relativity Space)
Goodman signs spaceflight startup to 1.3M-sf former Boeing site
Goodman signs spaceflight startup to 1.3M-sf former Boeing site
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...