Developer’s plan for 100-unit resi complex in Florence is latest along busy stretch

The South LA construction would be 5 stories and include affordable units

Los Angeles /
Feb.February 05, 2019 10:00 AM
155 West Florence Avenue (Credit: Google Maps and iStock)

A developer wants to build a 108-unit multifamily complex in South Los Angeles, the latest proposal for a residential complex among several in the area.

The new development would rise in the Florence section, at 155 W. Florence Avenue. It would be five stories and include an unspecified number of affordable units, according to city documents. Plans were filed on Monday.

The owner of the building, Giselle Gonzalez, paid $30,000 in 2010 for the 26,300-square-foot property, records show. The existing property, now home to Jalisco Building Supplies, was built in the 1930s, according to PropertyShark.

Florence Avenue has seen a handful of filings for similarly scaled projects recently. In 2017, a developer filed for a 51-unit residential construction about two from Gonzalez’s apartment building plan. It was the first project to request incentives through the city’s Transit Oriented Communities program, which has proven popular in the area.

Gonzalez did not specify whether she is seeking TOC bonuses for the 108-unit construction, but that seems likely given the scale of the project.

In the area, Haroni Investments is looking to build a 136-unit TOC apartment building near the intersection of South Western Avenue. And affordable developer AMCAL Multi-Housing Company want to build a 109-unit affordable development on East Florence Avenue.


Related Articles

arrow_forward_ios
A rendering of the planned project at 1591 East Vernon Avenue in the South L.A. neighborhood of Central Alameda (Los Angeles City Planning/Photo Illustration by Steven Dilakian for The Real Deal)
How it’s going in South LA: developer eyes 23 units in place of duplex
How it’s going in South LA: developer eyes 23 units in place of duplex
Khaled Al Jarrah Al Sabah (iStock, KUNA/CC0 via Wikimedia Commons)
You can see Kuwaiti embezzlement case from Mountain of Beverly Hills
You can see Kuwaiti embezzlement case from Mountain of Beverly Hills
Frank Gehry and the Ocean Avenue Project (Getty, Ocean Avenue Project, iStock)
Frank Gehry’s long-awaited Santa Monica project takes big step forward
Frank Gehry’s long-awaited Santa Monica project takes big step forward
LuMar's Babak Nehoray with 10756 W Wilkins Ave (Babak Nehoray, Avvo, Labyrinth)
Developers plan five-story apartment building in place of single-family home in Westwood
Developers plan five-story apartment building in place of single-family home in Westwood
Pasadena mayor Victor Gordo and attorney general Rob Bonta (iStock, Rob Bonta, City of Pasadena, Illustration by Kevin Cifuentes for The Real Deal)
Pasadena withstands AG’s slings and arrows on SB 9
Pasadena withstands AG’s slings and arrows on SB 9
 1933 South Broadway (Loopnet, iStock)
Ara Tavitian scores $150M refi on The Reef in DTLA
Ara Tavitian scores $150M refi on The Reef in DTLA
East End Capital's Jonathon Yormak and David Peretz and the southeastern corner of South Alameda Street and 6th Street (East End, Google Maps)
East End Capital plans second studio complex in Arts District
East End Capital plans second studio complex in Arts District
Dollinger Properties' Dave Dollinger and Plaza at Golden Valley mall (Crexi, Getty Images)
$54M for Santa Clarita retail center
$54M for Santa Clarita retail center
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...