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The Real Deal Los Angeles

Developer’s plan for 100-unit resi complex in Florence is latest along busy stretch

The South LA construction would be 5 stories and include affordable units
By Dennis Lynch |
Research by Haru Coryne
February 05, 2019 10:00AM

155 West Florence Avenue (Credit: Google Maps and iStock)

A developer wants to build a 108-unit multifamily complex in South Los Angeles, the latest proposal for a residential complex among several in the area.

The new development would rise in the Florence section, at 155 W. Florence Avenue. It would be five stories and include an unspecified number of affordable units, according to city documents. Plans were filed on Monday.

The owner of the building, Giselle Gonzalez, paid $30,000 in 2010 for the 26,300-square-foot property, records show. The existing property, now home to Jalisco Building Supplies, was built in the 1930s, according to PropertyShark.

Florence Avenue has seen a handful of filings for similarly scaled projects recently. In 2017, a developer filed for a 51-unit residential construction about two from Gonzalez’s apartment building plan. It was the first project to request incentives through the city’s Transit Oriented Communities program, which has proven popular in the area.

Gonzalez did not specify whether she is seeking TOC bonuses for the 108-unit construction, but that seems likely given the scale of the project.

In the area, Haroni Investments is looking to build a 136-unit TOC apartment building near the intersection of South Western Avenue. And affordable developer AMCAL Multi-Housing Company want to build a 109-unit affordable development on East Florence Avenue.