Style alert: Tyra Banks to open model-themed amusement park in Macerich’s Santa Monica Place

The 21,000-square-foot space will be a ticketed attraction with retail, entertainment

From left: Tyra Banks, Santa Monica Place (Credit: Getty)
From left: Tyra Banks, Santa Monica Place (Credit: Getty)

In “Life Size” and its recently released sequel, “Life Size 2,” supermodel Tyra Banks plays the role of “Eve,” a doll who lives in a make-believe place called Sunnyvale where dolls and models run amok.

With her latest endeavor, a brick-and-mortar project dubbed “Modelland,” it’s almost as if Banks is looking to recreate that fantasy land.

The “America’s Next Top Model” creator plans to open a 21,000-square-foot interactive amusement park — named after her 2010 novel — at Santa Monica Place, WWD reported.

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Set to open this year, Modelland will include retail, entertainment and other interactive experiences. More exact details remain scant, but Banks told WWD the project will be a permanent ticketed attraction, as opposed to the more common pop-up experience that disappears after a set amount of time.

Macerich, owner of Santa Monica Place, even contributed funding for the project alongside other investors. Banks said it took her 10 years for Modelland to become a reality.

The outdoor mall is also going to be getting another attraction soon. The Zimmer Children’s Museum, now rebranded to Cayton’s Children Museum, is also opening a 21,000-square-foot space this year. Designed by R&A Architecture + Design, the eye-catching museum will host more than 30 exhibits for kids. [WWD] – Natalie Hoberman

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