Olympia’s digital signage and balconies may get the axe at LA City Council

City says balconies facing 110 freeway are unhealthy and the project needs affordable housing

Feb.February 21, 2019 10:00 AM
Shenglong Group Chairman Yi Lin, a rendering of Olympia and City Hall (Credit: Wikipedia)

City Century will likely be forced to tweak its three-tower Olympia project in Downtown Los Angeles if it wants approval from the City of L.A.

The L.A. City Planning Commission approved the $1 billion project last week but is asking the City Council to require considerable changes to the project at 1001 W. Olympic Boulevard. The commission wants the Shenglong Group affiliate to axe the large digital ribbon signage facing the 110 freeway and make balconies facing the freeway decorative only, according to Curbed.

Commissioners said functional balconies facing the 110 freeway were unhealthy. Commissioner David Ambroz said there was a “cancer” of signage in the city and that the piecemeal approval of large digital signs hasn’t allowed the city to take into consideration their collective effect on the Downtown L.A. streetscape.

Three other projects near L.A. Live have large digital signs — the completed Circa project and the under-development Fig + Pico and Oceanwide Plaza projects, the latter of which is currently stalled.

The commission also took issue that none of the 879 residential units at Olympia are affordable, although City Century is paying $18 million into an affordable housing fund. The project now goes to the City Council for consideration.

As currently configured, the Olympia project includes three towers of between 43 and 65 stories above a four-story podium.

Along with residential units, Olympia includes a 1,000-key hotel, 20,000 square feet of retail space, and 163,000 square feet of open space and amenities. [Curbed]Dennis Lynch 

Related Articles

Governor Gavin Newsom and Senator Nancy Skinner (Credit: Getty Images and iStock)

Developers rejoice: Newest state law aims to boost housing production

Assemblyman David Chiu and Gov. Gavin Newsom (Credit: Wikipedia and iStock)

California passes landmark rent control law

KTGY CEO Tricia Esser and the Trust Building

Rising Realty signs KTGY Architecture as first tenant at renovated Trust Building

Ron Galperin and an overview of LA (Credit: iStock)

LA owns thousands of properties, many of them vacant. LA’s controller has an idea to spur development

Bob Halavi and 827 South Grand View Street (Credit: LinkedIn and Google Maps)

This 60-unit resi project would add to MacArthur Park’s growing pipeline

Top to bottom: a rendering of the project and a photo of the site at 3170 West Olympic Boulevard (Credit: Google Maps)

Koreatown hotelier sells shovel-ready development site entitled for 252 units

Domvs London co-founder Barry Watts and 800 Tortuoso Way (Credit: Linkedin, Dougas Elliman)

Developer lists a third of Park Bel Air for reduced price of $45M

6033 N. De Soto Avenue (Credit: Google Maps)

Development plans at Warner Center now include a 190-unit senior facility