The Real Deal Los Angeles

LaTerra gets go-ahead for second complex in 246-unit East Hollywood development

The LA-based developer’s two projects across the street from each other will include 22K sf of commercial space
By Gregory Cornfield |
Research by Haru Coryne
March 08, 2019 02:00PM

Charles Tourtellotte, president and CEO of LaTerra Development, with Los Feliz I on Hollywood Boulevard

LaTerra Development received approval for its 96-unit apartment complex in East Hollywood, after having already been granted the go-ahead for its 150-unit building across Hollywood Boulevard.

The latest part of the 246-unit project to get the city’s support was Los Feliz I, which will replace a strip mall at 4850 Hollywood Boulevard. The Century City-based purchased the site for $10.4 million, records show.

LaTerra filed a demolition permit to raze the existing 16,000-square-foot mall. In addition to the apartments, Los Feliz I will have 9,500 square of commercial space.

The other part of the development, Los Feliz II, is in pre-construction phase. That building, at 4900 Hollywood Boulevard, will include 150 residential units and 13,800 square feet of retail space.

Both projects are designed by Urban Architecture Lab.

LaTerra’s plan joins other apartment projects recently filed in the East Hollywood area. David Pourbaba, CEO of 4D and Development Investments, is planning a new five-story complex at 3967 Beverly Boulevard. And prolific developer Jamison wants to build a 177-unit project at 4632 Santa Monica Boulevard.