Redfin taps into Netflix’s “Queer Eye” star power

Bobby Berk is a home redecorating expert on the Netflix reboot of the old cable TV show "Queer Eye for the Straight Guy"

TRD LOS ANGELES /
Mar.March 31, 2019 09:00 AM
Bobby Berk, the home redecorating expert on the Netflix show “Queer Eye” is teaming up with Redfin (Credit: Getty)

Redfin has a new public face, at least for the time being: Bobby Berk, the home redecorating expert on the Netflix show “Queer Eye.”

As part of the brokerage’s recent ad campaign, Berk talks about how he bought his home through the brokerage and its agent, Nadine Guyaux, Inman reported. Berk approached Redfin about the sponsored series, according to Lisa Taylor, vice president of marketing at Redfin.

The brokerage declined to comment on the compensation Berk collected for his role in its new campaign. [Inman] – Mike Seemuth


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