Redfin taps into Netflix’s “Queer Eye” star power

Bobby Berk is a home redecorating expert on the Netflix reboot of the old cable TV show "Queer Eye for the Straight Guy"

Los Angeles /
Mar.March 31, 2019 09:00 AM
Bobby Berk, the home redecorating expert on the Netflix show “Queer Eye” is teaming up with Redfin (Credit: Getty)

Redfin has a new public face, at least for the time being: Bobby Berk, the home redecorating expert on the Netflix show “Queer Eye.”

As part of the brokerage’s recent ad campaign, Berk talks about how he bought his home through the brokerage and its agent, Nadine Guyaux, Inman reported. Berk approached Redfin about the sponsored series, according to Lisa Taylor, vice president of marketing at Redfin.

The brokerage declined to comment on the compensation Berk collected for his role in its new campaign. [Inman] – Mike Seemuth


Related Articles

arrow_forward_ios
LeBron and the six bedroom house (Getty, Redfin)
LeBron sells Brentwood mansion for $1M less than he paid
LeBron sells Brentwood mansion for $1M less than he paid
Kanye West and 24844 Malibu Road (Getty, Compass/Facebook)
Album drop then price chop: Kanye pays $57M for Malibu beach house
Album drop then price chop: Kanye pays $57M for Malibu beach house
Luciana Barroso and Matt Damon with the seven bedroom house (The Agency Real Estate, Getty)
Matt Damon Finds Buyer for Pacific Palisades home after chopping price, moving to NYC
Matt Damon Finds Buyer for Pacific Palisades home after chopping price, moving to NYC
Mossimo Giannulli and Lori Loughlin with The Madison Club where their house is located (The Madison Club, Getty)
Lori Loughlin and Mossimo Giannulli buy $13M La Quinta home after jail stints
Lori Loughlin and Mossimo Giannulli buy $13M La Quinta home after jail stints
Nicolas Berggruen and the Hearst Estate (Hilton & Hyland, Getty)
Sold: Billionaire pays $63M at auction for Hearst estate
Sold: Billionaire pays $63M at auction for Hearst estate
Carl Reiner with the neighboring properties (Getty, Google Maps)
Carl Reiner’s neighboring Beverly Hills Flats homes sell for $16.8M
Carl Reiner’s neighboring Beverly Hills Flats homes sell for $16.8M
Scooter Braun and his new house (Getty, The Agency Real Estate)
Taylor Swift archenemy Scooter Braun pays $65M for Brentwood mansion
Taylor Swift archenemy Scooter Braun pays $65M for Brentwood mansion
Leonardo DiCaprio adds another Malibu beach house to SoCal portfolio
Leonardo DiCaprio adds another Malibu beach house to SoCal portfolio
Leonardo DiCaprio adds another Malibu beach house to SoCal portfolio
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...