Faring looks to expand WeHo presence with retail-restaurant project

The 60K sf space would stand next to its recently-approved Robertson Lane complex

TRD LOS ANGELES /
May.May 08, 2019 11:00 AM
Faring's Jason Illoulian and a rendering of the La Peer Drive project
Faring’s Jason Illoulian and a rendering of the La Peer Drive project

Faring is hoping to go 2 for 2 in West Hollywood.

Hot off the heels of an approval for its Roberston Lane adaptive reuse project, the developer is planning a mixed-use complex across the street.

To be located at 637-651 La Peer Drive, the 60,000-square-foot project will be a mix of retail, restaurant and a design showroom. There will be 4,000 square feet of outdoor dining and a 6,000-square-foot restaurant space. There would be 92 parking spaces on three subterranean levels.

West Hollywood city officials will begin reviewing the planned three-story project this week, according to Urbanize.

If given the green light, it will be across from Faring’s Robertson Lane hotel and retail project, which the city approved last summer. Faring is headquartered next door.

Culver City-based R&A Architecture + Design is the designer. Renderings show a glass façade along La Peer Drive and landscaped areas in and around the rooftop dining area.

Faring’s Robertson Lane complex was well received when it was proposed in 2017. It took a little over a year to work through the city process.

Robertson Lane is built around the historic Factory building, home to the famous gay nightclub Studio One in the 1980s. The project will see a nine-story hotel with 241 rooms, a ground-floor retail and event space, and restaurant space built on a 2-acre site around the Factory. [Urbanize]Dennis Lynch 


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