Billionaire “Eyebrow Queen” pays $20M for “development opportunity”

The sale was a 30% discount on the original asking price amid a slowing LA luxury residential market

Sep.September 19, 2019 02:00 PM
Anastasia Soare and the mansion (Credit: Getty Images and Realtor)
Anastasia Soare and the mansion (Credit: Getty Images and Realtor)

“Eyebrow queen” Anastasia Soare, the billionaire founder of her namesake beauty products company, filled out her real estate portfolio with the purchase of a Beverly Park mansion.

Soare, who made her name tending to the brows of the celebrities like Kim Kardashian and runs Anastasia Beverly Hills, paid $19.5 million for the 9,400-square-foot home, according to Variety.

Despite the serious price tag, the 2-acre compound was marked as a “development opportunity,” meaning the home could be torn down and the property reshaped.

The seller was Ling-Ning Yen, a Taiwanese businesswoman who listed the property for $28 million in 2016, according to the report. The 30 percent discount from its original asking in part reflects the current state of the Los Angeles luxury market, which has been in a months-long decline. Ling-Ning Yen bought the home almost 20 years ago for $7.5 million, according to the report.

The property features a gated driveway, two motor courts, and a large pool and spa tucked into the corner of the 2-acre property.

Soare is partial to the 90210 ZIP code, where she owns a current compound of two separate side-by-side homes in a cul-de-sac above Benedict Canyon. She bought one of the homes for $1.9 million in 2004, and the other for $2.5 million in 2014, Variety reported.

Mauricio Umansky and Farrah Brittany Aldjufrie of The Agency held the listing for the Beverly Park manse. It was not clear who represented Soare. [Variety]Alison Stateman

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