Eklund-Gomes snags a big fish from The Agency

The move to bring on luxury broker Stacy Gottula comes 3 months after Elliman’s celebrity team expanded into LA

TRD LOS ANGELES /
Oct.October 07, 2019 02:54 PM
Stacy Gottula, Fredrik Eklund, and Palazzo di Amore
Stacy Gottula, Fredrik Eklund, and Palazzo di Amore

UPDATED, Oct. 8, 10:40 a.m.: Douglas Elliman’s celebrity luxury broker duo of Eklund and Gomes are the latest team to take a bite out of the Agency.

Three months after Frederik Eklund and John Gomes expanded their team into Los Angeles, they have snagged top broker Stacy Gottula from Mauricio Umansky’s Beverly Hills-based firm.

Gottula spent three years at the Agency after leaving her longtime home at Coldwell Banker in 2016. Mauricio Umansky, the Agency’s CEO, did not return requests for comment.

In July, Eklund moved to L.A. to spearhead the team’s West Coast expansion. He has gained celebrity status as a star of Bravo’s “Million Dollar Listings New York.”

For L.A., Eklund said he needed experienced agents to nab big listings.

“I’ve been chasing her and we’ve been talking for a long time,” he said of Gottula. “What she’s bringing, which is something I really need at this point is the experience pitching big, big listings.”

Gottula has the listing for the 25-acre Palazzo di Amore estate in Beverly Hills. Its $129 million price tag makes it one of the priciest listings on the L.A. market. Billionaire developer Jeff Greene first listed it in 2014 for $195 million, but the fading local luxury market led to the price chop.

She said the move to Elliman happened “organically,” and that she “loved the Agency,” but missed working on a team. “I proved myself solo,” she said. “After weighing out solo versus a team, when I met Fredrik and saw what he was doing here…it felt right.”

The two are now nearing a contract to represent the owner of 15,000-square-foot mansion at 9555 Heather Road in Beverly Hills. They said it will hit the market soon for $22.5 million.
The Agency has endured several defections in recent months, including former Agency brokers Brendan Fitzpatrick and Sean Landon, who also departed for Elliman.

Eklund’s move to the West Coast could make Elliman more competitive in L.A., where it trails brokerages like Hilton & Hyland and Compass, as well as the Agency, in terms of listings volume.

But the Agency has been losing top producers over the last two years or so, many of them to Compass.

In March, Cindy Ambuehl and her team departed for Compass, and a month later Don Heller followed with his team.
Between January 2018 and June of this year, Mauricio Umansky’s firm has lost 45 agents in L.A. County — many of them big producers — or about 15 percent of its June 2019 total. The brokerage has also added 140 over that period.

Clarification: The updated version of this story includes the Agency’s total number of brokers it added from January to June.


Related Articles

arrow_forward_ios
Mauricio Umansky and the office (Credit: Google Maps)

The Agency closes Palm Springs office amid larger cuts

The Agency closes Palm Springs office amid larger cuts
LeBron James and the home at 9955 Beverly Grove Dr.

Another palace for the king: LeBron James buys Beverly Hills mansion: sources

Another palace for the king: LeBron James buys Beverly Hills mansion: sources
The Hearst mansion's fate is tied into bankruptcy court. (Credit: Istock)

Hearst mansion owner’s bankrupt LLC got a $150K federal bailout

Hearst mansion owner’s bankrupt LLC got a $150K federal bailout
Elon Musk and the home (Credit: Pascal Le Segretain/Getty Images and Sotheby's via Money.com)

One down, six to go: Elon Musk sells Bel Air mansion for $29M

One down, six to go: Elon Musk sells Bel Air mansion for $29M
Tomer Fridman and Brielle Cohen (Credit: Compass and iStock)

Tomer Fridman hit with lawsuit over commission split

Tomer Fridman hit with lawsuit over commission split
David Geffen, Casey Wasserman, and the property (Credit: Larry French, Paul Bruinooge/Patrick McMullan via Getty Images, and NearMap via Los Angeles Times)

David Geffen pays $68M for Casey Wasserman’s Beverly Hills manse

David Geffen pays $68M for Casey Wasserman’s Beverly Hills manse
Gary Gold, Paul George, Deandre Jordan, Jeff Bezos, and Garrett Camp (Credit: Getty Images, Flickr, Hilton & Hyland, Google Maps, Realtor, Pinterest, and iStock)

Long live NAR: Agents won’t defy powerful trade group in pocket listings spat

Long live NAR: Agents won’t defy powerful trade group in pocket listings spat
Diana Jenkins and Paradise Cove (Credit: Michael Kovac/Getty Images, and iStock)

Malibu cliffside home with its own ticket to ride lists for $125M

Malibu cliffside home with its own ticket to ride lists for $125M
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...