Side Deal: Kofi Nartey bolts Compass for VC-backed rival

Agent to superathletes opens shop in Beverly Hills

Los Angeles /
May.May 05, 2020 11:23 AM
Kofi Nartey (Credit: Rachel Murray/Getty Images)
Kofi Nartey (Credit: Rachel Murray/Getty Images)

Kofi Nartey, whose celebrity client list includes Michael Jordan and Kevin Durant, has jumped to venture-backed brokerage Side after four years helming Compass’ National Sports and Entertainment Division, The Real Deal has learned.

On Tuesday, Nartey launched Society Real Estate and Development, a boutique shop affiliated with Side, and will focus on celebrity and athlete clients, he said.

The broker has recruited five commercial and four residential agents to join Society, which has leased office space in Beverly Hills. Nartey declined to disclose who joined his venture, noting he recruited agents from Compass, Berkshire Hathaway, Keller Williams, and Engel & Volkers.

“We work with a lot of affluent clientele who are often looking to build out their real estate portfolio,” Nartey said, adding that besides luxury real estate, Society will also facilitate apartment and hotel deals.

A Compass spokesperson said the brokerage wished Nartey success. Nartey had joined the firm in 2016 from The Agency, where he shot to prominence for shopping Michael Jordan’s Chicago mansion and appearing on the TV show “Selling LA.”

Nartey, a former college football player at UC Berkeley and actor, said he often served as a recruiter and ambassador at Compass, including consulting National Football League players about real estate. He claimed to recruit dozens of agents while at Compass, but noted that even in helping grow the brokerage he had built his own brand.

“Side’s technology and human resources will help me do a lot of the heavy lifting,” Nartey said. “It’s great for entrepreneurs.”

Nartey’s move adds to Side’s portfolio of boutique real estate shops it neither owns nor puts its brand identity upon. The three-year-old, San Francisco-headquartered brokerage has raised $70 million in venture capital, according to an interview earlier this year with chief executive Guy Gal.

The brokerage’s L.A. recruits include top luxury agent Ben Bacal, who started Revel Real Estate under the Side banner in October and recently represented the buyer who paid $94 million for Bruce Makowsky’s “Billionaire” mansion.

Gal has described Side as serving the “segment of entrepreneurial agents who are using brokerages as transaction processing vendors – nothing more.”


Related Articles

arrow_forward_ios
(Getty)
LA transfer tax could impact luxury home segment
LA transfer tax could impact luxury home segment
From left: Kimberly Green, Chase Rogers, Anastasia Lavrovskaya, and Leo Goldschwartz (LinkedIn, Getty, Aaron Kirman, Beverly Estates, Zillow)
Movers: “Real Estate Wars” star joins Coldwell Banker
Movers: “Real Estate Wars” star joins Coldwell Banker
From left: Warren Wachsberger, Mike Leipart, and James Harris with The Pendry Residences
The Agency steps into sales at The Pendry Residences WeHo
The Agency steps into sales at The Pendry Residences WeHo
Allen B. Schwartz with 2383 Mandeville Canyon Road (Getty, Compass)
Fashionista Allen Schwartz takes $16M for Brentwood house
Fashionista Allen Schwartz takes $16M for Brentwood house
5012 Carbon Beach Terrace in Malibu (Redfin)
Sprawling Malibu spec house sells for $38M
Sprawling Malibu spec house sells for $38M
Whatnot's Logan Head and Grant Lafontaine with 410 Doheny Road (Whatnot Inc, Compass)
Whatnot tech bros pay $15M for Beverly Hills manse
Whatnot tech bros pay $15M for Beverly Hills manse
Russell Westbrook and 400 N. Bristol Avenue (Getty, Hilyon & Hyland)
Russell Westbrook puts Brentwood Park home on market for $30M
Russell Westbrook puts Brentwood Park home on market for $30M
GPI Companies’ Alexander Akhtarzad  and Josh Flagg with a rendering of Nine Thousand One (GPI, Getty)
Nine Thousand One joins Westside’s upscale apartment market
Nine Thousand One joins Westside’s upscale apartment market
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...