WATCH: Marc Ganzi on Colony Capital’s digital transformation

How CRE can embrace the “Internet of Things”

National /
Jun.June 04, 2021 08:00 AM

A fridge that knows you’re low on oat milk before you do may sound like the stuff of science fiction. For Colony Capital, it’s only the beginning of a hard pivot from traditional real estate to a focus on digital infrastructure.

On this episode of the REInterview, TRD’s Hiten Samtani spoke with Colony CEO Marc Ganzi about the “tectonic shift” towards digitalization in commercial real estate.

Geology metaphors aside, Colony’s own digitalization journey has been unusually fast. The company acquired about $30 billion in digital real estate over the past two years, and sold billions of dollars worth of traditional assets such as office buildings and hotels during that period, in what Ganzi described as a “heroic” effort.

Ganzi noted that the movement towards digital infrastructure may have ramped up during the pandemic but has been going on for a decade. The next big push would be in D2D – device-to-device communication – and Ganzi painted a picture of what that would look inside office and residential assets and what role Colony hopes to play in the shift. Data from mobile devices on movement and foot traffic can be used to calibrate heating and air conditioning, optimizing energy use and potentially reducing a building’s carbon emissions.

Watch the video above to find out more, and read the latest REInterview for more on how Colony is capitalizing on the disintermediation of real estate.


Related Articles

arrow_forward_ios
City Tower at 333 City Boulevard West (KBS Capital Markets Group)
Opal Holdings pays $150M for Orange County office tower
Opal Holdings pays $150M for Orange County office tower
Redcar Properties CEO Jim Jacobsen with Dynasty Center (Google Maps, Industry Partners)
Redcar buys Dynasty shopping center in Chinatown
Redcar buys Dynasty shopping center in Chinatown
Sandstone Properties CEO Eri Kroh with a rendering of the project (Sandstone, The Jeff Hotel)
Culver City approves `The Jeff,’ Sandstone Properties’ 175-unit hotel
Culver City approves `The Jeff,’ Sandstone Properties’ 175-unit hotel
Apple delays return to office by a month
Apple delays return to office by a month
Apple delays return to office by a month
Stos Partners Principal CJ Stos and 159 N San Antonio Avenue 
Stos Partners pays $22M for Pomona warehouse
Stos Partners pays $22M for Pomona warehouse
The assistance is available to theaters with fewer than 99 seats (Getty)
California lawmakers set aside $50M in massive state budget to aid small theaters
California lawmakers set aside $50M in massive state budget to aid small theaters
Elon Musk and 19640 Cajon Boulevard (Alere Property Group, Getty)
Tesla drives into San Bernardino with big warehouse deal
Tesla drives into San Bernardino with big warehouse deal
Goodman Group CEO Gregory Goodman with renderings of the facility (Goodman, Relativity Space)
Goodman signs spaceflight startup to 1.3M-sf former Boeing site
Goodman signs spaceflight startup to 1.3M-sf former Boeing site
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...