Development duo moves ahead on 128-unit high-rise in Hollywood
Wedge-shaped glass tower would contain micro units, soar over the 101 Freeway
A pair of developers won preliminary approval to build a 24-story apartment tower south of the 101 Freeway in Hollywood.
The Los Angeles Planning Commission approved plans by San Francisco-based DM Development and Alex Massachi of Massachi Industries, based in Hollywood, for a 128-unit building at 1725-1739 N. Bronson Ave., Urbanize Los Angeles reported.
Plans call for a 270-foot-tall tower with 128 apartments above a partially underground parking garage for 134 cars.
The duo plans to break ground by the end of the year, and finish by the third quarter of 2024.
The wedge-shaped high-rise, designed by Downtown-based Steinberg Hart, would have a twisting glass facade of floor-to-ceiling views. RELM, also based Downtown, serves as landscape architect.
The 24-story tower will consist of full units and “micro-suites,” or smaller, furnished studios similar to co-living spaces surrounding a communal living room and kitchen, DM Development CEO Mark MacDonald and Massachi told The Real Deal last year.
The micro units would rent at about $2,000 a month, according to Urbanize. The upper floors would rent at similar prices to nearby high-rise apartments.
DM Development and Massachi Industries have sought density bonus incentives permitting a larger structure than allowed by zoning rules. In exchange, they would set aside 11 of the proposed one-, two-, and five-bedroom apartments as affordable for households at the very low-income level.
The developers bought the site for the proposed tower from MCAP Development, owned by Massachi’s family firm, for undisclosed terms. .
The tower will replace an existing parking lot and is located on the same site as the Lombardi House — a private event space with four “villas” available for rental — which MCAP also owns.
The Bronson Avenue project was challenged by the union-affiliated Supporters Alliance for Environmental Responsibility and the Coalition for Responsible Equitable Economic Development Los Angeles, which argued it should be subject to a full environmental study. The planning commission denied both appeals.
“We are so elated at the overwhelming positivity and support for our project from a diverse coalition of stakeholders including union groups, resident neighbors, and major employers in Hollywood,” Massachi said in a statement. “It’s truly a testament to the quality of the team.”
[Urbanize Los Angeles] – Dana Bartholomew