Commercial
Los Angeles
Stan Kroenke adds 32-acre Anthem site to Warner Center portfolio
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Stan Kroenke looks to put Rams training facility in Warner Center
Football fields would replace parking lot next to former Anthem Blue Cross building
Billionaire developer Stan Kroenke, owner of the Los Angeles Rams, wants to put practice fields on a former Anthem Blue Cross parking lot in the Warner Center neighborhood of Woodland Hills.
Kroenke has filed plans to build a temporary NFL training facility at 21555 Oxnard Street in the west San Fernando Valley, Urbanize Los Angeles reported, citing a rendering released by L.A. City Councilman Bob Blumenfield.
The image shows two gridirons and some temporary, low-lying modular buildings at Canoga Avenue and Erwin Street, on the northeast side of the 13-story former Anthem office building.
The proposed temporary training facility signals larger plans by Kroenke, who has invested $650 million for three Warner Center properties across 96 contiguous acres just north of the 101 Freeway. They include the Anthem site, a largely vacant Promenade mall and The Village in Woodland Hills outdoor mall.
Kroenke bought the former Anthem Blue Cross building in June 2022 for $175 million. The 450,000-square-foot vacant building is just east of The Promenade and surrounded by 32 acres of landscaped parking.
The proposed temporary training grounds would include two side-by-side football fields at Canoga and Erwin, with warehouse-like training buildings to the west. What appears to be a two-story administrative building would be built on the southeast side of the Anthem tower.
No timeline for the Rams training facility was disclosed.
In March 2022, a Kroenke affiliate bought The Promenade, a defunct indoor mall just south of The Village for $150 million. He initially planned to convert the mall at 6100 North Topanga Canyon into a practice field and headquarters for the Rams.
The 34-acre mall site has been approved for a 3.2-million-square-foot urban retail village to include more than 1,400 homes, hotels, offices and a 10,000-seat indoor sports and concert arena.
In December, Kroenke bought the 600,000-square-foot Village at 6220-6344 North Topanga Canyon Boulevard for $325 million. The seller for The Promenade and the 30-acre Village was Unibail-Rodamco-Westfield, based in Paris.
Although the Kroenke Group has not revealed development plans in Woodland Hills, the company is widely expected to build a smaller version of its $5 billion, 300-acre SoFi Stadium and mixed-use Hollywood Park development in Inglewood.
— Dana Bartholomew
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