Spec developer AMG sells Brentwood mansion to Proactiv co-founders

Katie and Amnon Rodan, co-founders of skincare brand Proactiv, have bought a mansion in Brentwood Park for $25.3 million, The Real Deal has learned. 

Spec home developer Gil Charash at AMG Capital sold 427 North Carmelina Avenue to the couple, according to sources familiar with the matter and property records. 

Conrad Adamczak at Beverly Hills Estates brokered the deal on behalf of the seller, according to an Instagram post from the brokerage. 

The limited liability company buyer, 427 N Catalina Ave, is linked to the Rodan Family Foundation, state records show. 

Charash bought the property for $8 million in 2022, records show, and scored a $14.1 million loan from Bank of Southern California for the property. The home was not listed publicly. 

The 11,000-square-foot home, which was built in 2011, sits on half an acre less than a mile from the corner of Carmelina Avenue and Sunset Boulevard. 

Charash, along with Adam Zane and Mark Small, runs AMG, which builds custom homes. The firm, based in Encino, boasts about 25 projects on its website. 

The last time a home in Brentwood traded for more than $25 million was in September, when Judd Apatow and Leslie Mann sold their 10,300-square-foot home at 239 North Bristol Avenue for $27 million, according to Zillow. 

The sale is subject to a 5.5 percent transfer tax, under Measure ULA, which went into effect last year. The tax comes out to $1.39 million. 

Proactiv’s product line focuses on acne prevention. The brand is famous for its infomercials and celebrity endorsements. Guthy-Renker, a direct-marketing company in El Segundo that manages the brand, has signed up a series of music and film stars to promote the brand, including Justin Bieber, Lindsay Lohan, Katy Perry, Britney Spears, Vanessa Williams and Jennifer Love Hewitt.