Faring Pitches 315 Townhomes and Apartments in Carson

Faring Capital has pitched a plan to build 315 townhomes and apartments in Carson.

An affiliate of the West Hollywood-based developer led by Jason Illoulian has filed plans to build the homes on a triangular site at 21212 Avalon Boulevard, next to the 405 Freeway, Urbanize Los Angeles reported. A former car dealership would be demolished.

The affiliate, 1140 Avalon Blvd LLC, would build 52 buildings containing 283 two-, three- and four-bedroom townhomes, plus 32 affordable studio and one-bedroom apartments, according to a draft memo to the city.

The 14-acre project at Avalon and 213th Street would also have a swimming pool, private garages for 566 cars and a parking lot for 77 vehicles.

The affiliate is based at the same address as Faring, according to state business records.

Plans for the townhome complex were filed by Vincent Manzenberger, a senior vice president in charge of multifamily development for Faring.

Five years ago, Texas-based JPI had sought to incorporate the property into a mixed-use complex that would have created more than 1,000 homes at 21212 Avalon and another site across the street, according to Urbanize. The plan never came to fruition.

In 2022, the property was owned by the Kott Family Trust, based in Carson, according to a property records database.

The Kott family, which had run car dealerships in Southern California since 1929, owned Don Kott Auto Center, which had operated at 21212 Avalon, according to the Torrance Daily Breeze.

Faring, founded by Illoulian in 2009, specializes in pedestrian-oriented commercial and residential properties.

In June, the firm landed $35 million in refinancing for a 400,000-square-foot hotel and office building project in West Hollywood. The project would revamp the historic Factory Building into a 123-room luxury hotel and seven-story office building at 645-681 North Robertson Boulevard.

— Dana Bartholomew