LVMH Plans New Tiffany Store on Rodeo Drive

A Tiffany & Co. flagship store is coming to Rodeo Drive in LVMH’s latest power move on the street.

Bernard Arnault’s luxury conglomerate, LVMH Moët Hennessy Louis Vuitton SE, is planning to build a new Tiffany store on the site of the old Luxe Rodeo Drive Hotel at 360 North Rodeo Drive, Bloomberg reported. LVMH has also submitted plans to build a large new Louis Vuitton store and adjacent campus designed by architect Frank Gehry.

The Paris-based giant is growing its presence on Rodeo Drive, spending more than $900 million on 12 leased or own stores on the ritzy shopping corridor. Among those moves is a forthcoming three-story Bvlgari store opening next month.

LVMH bought the 80-room Luxe Rodeo Drive Hotel — the only hotel on the high-end street — in 2021 for $200 million. Plans filed with the city of Beverly Hills call for a three-story building on Rodeo Drive spanning 30,466 square feet including a rooftop indoor-outdoor space. The French company is in the process of renovating all of its Tiffany stores.

A block away from the future Tiffany site, LVMH is pivoting from its previous plans to build a Cheval Blanc hotel, which voters rejected in 2023. Instead, it’s opting for a new Louis Vuitton outpost at 456-458 North Rodeo Drive, which would be the company’s largest project yet in Beverly Hills. A Louis Vuitton store is a few doors down at 420 North Rodeo Drive. LVMH spent $465 million for the new site and $122 million for the current Louis Vuitton location.

The plans for Louis Vuitton call for about 100,000 square feet across two buildings connected by pedestrian bridges and an underground tunnel, according to an application filed with the Beverly Hills Planning Commission. LVMH initially shared its plans for the development earlier this year, per Bloomberg. It would include luxury retail, a cafe, a restaurant, an open-air terrace, exhibition space and a garden rooftop.

If approved by the city, construction on the Louis Vuitton campus could start next year and finish by 2029.

— Chris Malone Méndez