Beverly Hills Estates to Open Palisades Office

The Beverly Hills Estates plans to open an office in the Pacific Palisades as it expands its presence amid ramped rebuilding post wildfires.

Jacqueline Chernov, who joined the brokerage in March from Compass, will head the office, which is called the Palisades Estates.

Chernov hinted at the business division when she made the jump to the brokerage in July. It will start with an Airstream trailer located on a lot owned by Chernov in the Alphabet Streets.

The unconventional workspace is in line with the Beverly Hills Estates, which dubs itself as a social club over simply a brokerage. Its West Hollywood headquarters boasts plush booth-style seating in the office’s center common area, along with an in-house café offering smoothies, coffee and pastries to agents and guests.

The Airstream will be set up in the next month in a neighborhood that was one of the hardest hit by January’s Palisades Fire. Chernov also has a home in the Huntington neighborhood, which she’s working with a contractor on to rebuild within the next 14 to 16 months.

Rayni Williams, co-founder and CEO of the Beverly Hills Estates, said the brokerage has always been keen on Los Angeles’ Westside. Chernov has been a “go-to, favorite” area agent that the two have worked with even prior to her joining the company.

Chernov said the brokerage is looking for permanent office space on Sunset Boulevard, near the Erewhon inside Rick Caruso’s Palisades Village shopping center, which would place the Palisades Estates in the center of town.

That’s also near where Sotheby’s International Realty has an office, which reopened in late September. Berkshire Hathaway HomeServices California Properties also had an office in the center of town on nearby Alma Real Drive.

The goal is to build out an office specializing in land, teardowns, rebuild sites and connections to architects and builders, among other services. Chernov is looking to staff up Palisades Estates to about 20 agents and they’ve got about half that right now.

She’s in talks with some local agents about making the move. Branden said they’re coming from both boutiques and larger brokerages in the area.

The Beverly Hills Estates is already ramping its presence in the community, inking a deal to sponsor the annual Palisades Turkey Trot. That’ll expose its brand to the over 2,000 people who signed up for the race on Thanksgiving Day.

Palisades Estates is the first step in a broader strategy that will plant the Beverly Hills Estates in key high-end markets locally as it looks to grow, while maintaining its stature as a boutique brokerage.

“Our goal is to open five divisions throughout the city and remain a small boutique firm with the highest execution of customer service and luxury residential real estate,” Branden said.

That could potentially include the Valley, Malibu, Montecito and the Eastside.

Next month, the brokerage is set to launch the first episode of its podcast, which shares the same name as the company’s tag line: “Estate of Mind.”

The podcast will feature the Williamses, along with Chernov and her daughter Zoe, with a focus on what Rayni described as “all things lifestyle.”

The Beverly Hills Estates ranked No. 11 on this year’s list of the top brokerages in Los Angeles County, generating sales volume of $1.5 billion across 305 transactions, according to TRD Data. The production was between July 1, 2024 and July 1, 2025 and did not include off-market deals or those under $1 million.