Pendry in West Hollywood to Resume Sales as Sun Rose

Sales will resume at the West Hollywood condominium complex once known as the Pendry Residences.

The 40-unit property at 8420 Sunset Boulevard finished the last of the paperwork with the California Department of Real Estate for its rebrand to the Sun Rose Residences once new ownership took it over less than two years ago.

After hitting the pause button on sales mid-2025 for the property to prepare for the rebrand, the final dozen units at the Sun Rose are set to hit the market on Feb. 20 for the Sunset Strip development that saw records set under its former name.

That included the $14 million purchase in 2023 of Terrace Estate Penthouse 902. The 3,500-square-foot unit sold for $4,005 per square foot to mark the priciest condo trade in Los Angeles County that year.

“The current ownership had a clear vision of what they wanted the property to be,” said Mike Leipart, co-founder and managing principal of Redeavor, the firm handling sales for the condos. “Making this change to Sun Rose, changing the programming and physical changes we’ve made in the interim, we clearly believe that it’s going to be a real shot in the arm for these units.”

The former Pendry Residences, which were attached to a 149-key hotel, was constructed by AECOM Capital and Combined Properties for more than $500 million in 2021. The two struggled to pay off the debt tied to the property as reported by The Real Deal in 2024, paving the way for Monarch Alternative Capital to take a stake in the limited liability company controlling the property. Monarch held a $165 million mezzanine loan on the former Pendry.

Since the ownership change, furnishings along with events and recreational programming have been revitalized to fit what Leipart called the Sun Rose’s “lifestyle destination.”

As a result, Leipart expects the rest of the property’s condos to be sold by year’s end.

The remaining units are priced from $4.3 million to $8 million and start at 3,010 square feet of interior space and go up to 4,656 square feet. The units’ exterior spaces range from 1,086 square feet to 2,732 square feet.

Redeavor is handling sales, picking up from when The Agency Development Group had previously been marketing the property. The same individuals at The Agency that handled sales for what was then the Pendry were also behind last year’s launch of Redeavor.

The firm was started by a consortium of heavyweights in new development. That included Leipart, who founded The Agency Development Group; Andrew Wachtfogel, the co-founder and former president of new development at Official; Shane Farkas, former COO and CTO at The Agency; and Wade Hundley, Formida Capital CEO and former ST Residential CEO.