Industrious Poised to Open Second Beverly Hills Outpost

Co-working specialist Industrious is bringing a second brand to meet demand in Beverly Hills, betting on demand for less glitzy space under its “Indy” brand compared with its Rodeo Drive location.

The coworking firm plans to open a 21,800-square-foot space at 8484 Wilshire Boulevard this November, just minutes from its existing spot at 150 South Rodeo Drive, L.A. Business First reported. The new site will offer roughly 300 seats for members and day-pass visitors across a mix of private offices and shared workspace.

The expansion comes as Industrious sees sustained demand in Beverly Hills and is betting that demand for flexible office space in one of L.A.’s priciest submarkets still has room to grow, according to L.A. Business First. Strong membership at the Rodeo Drive location, which opened last year, prompted the push for a second site in the same submarket.

Industrious’ Wilshire Boulevard location won’t resemble its Rodeo Drive space. Instead, the company plans to operate under its “Indy” brand, a cost-effective option that caters to individuals and small companies that don’t need all the amenities and larger space that typical Industrious locations offer.

“In a lot of markets where we see the strongest demand, Beverly Hills being one in L.A., we like the idea of having an industrious and an Indy in the same submarket that kind of cater to two different demographics,” Levine told L.A. Business First.

Pricing details for the Beverly Hills Indy will be announced closer to opening. The company’s first Indy outpost in Austin charges $300 a month for memberships, $50 for day passes and $1,174 monthly for small private offices for one to three people, according to L.A. Business First. Industrious’ Rodeo Drive location charges $600 per month for memberships, $100 for a day pass and $1,800 per month for private offices.

Industrious’ biggest users in Los Angeles are law firms, Levine told Business First. Roughly 60 percent of the companies that patronize Industrious have teams of 10 to 20 people. Demand for co-working space has ticked up since early 2022 when companies began favoring hybrid models as employees began returning to the office, Levine said. Some users might come in twice a week for eight hours a day ,while others are in the office four days a week for a few hours.

“There’s a lot of variation, but we’re typically seeing people come in three days on average, and four days in L.A., New York, Boston and San Francisco,” Levine said. “Those were the first markets post-Covid to rebound in a way where folks were coming in four days a week across our portfolio.”

— Chris Malone Méndez