The fast-growing brokerage Miron Properties is opening a new office, bringing its total number of New York City area outposts to four.
But instead of staking out a spot in a new neighborhood, the hipster firm decided to lease space just down the street from its headquarters at 90 East 10th Street near Union Square. The new office, opening next month at 84 East 10th Street, will house Miron’s residential rentals team.
The firm considered a west-side office, Miron Properties Managing Director Jeffrey Schleider told The Real Deal, but decided against it in order to keep intact a close group of agents who’d worked together at 90 East 10th Street. Moving some agents to a different neighborhood would mean “we’d have to break up this core of agents,” he said. “By keeping it close to home, we can keep that tight-knit culture.” Plus, he added, Union Square is centrally located, providing easy access to many parts of Manhattan and Brooklyn.
The new storefront office is 2,000 square feet, slightly larger than the 90 East 10th Street space. But the jury is still out, Schleider said, on whether the new office will have a foosball table, a central feature of the firm’s headquarters. The new office will hold a total of 50 people, including about 20 currently housed at 90 East 10th Street.
The firm’s residential sales, property management and commercial agents will remain in the original space. “We’re bursting at the seams in our current space,” Schleider said.
Miron, which launched in 2009, now has 68 agents, and Schleider said he is constantly fielding calls from prospective new agents. The firm also has offices in Tenafly, N.J., and Greenpoint, Brooklyn.
A previously published version of this story incorrectly stated the number of New York City offices operated by Miron Properties. The correct number is three. The same story also incorrectly stated the location of the firm’s fourth office, which is in fact in Tenafly, N.J.