While Stribling & Associates might be most closely identified with white-shoe areas of the Upper East Side, the firm’s marketing division is making moves in Brooklyn’s high-end new development market.
The firm was recently named exclusive sales and marketing agent for One Hanson Place, also known as the Williamsburgh Savings Bank Tower. Stribling took over the marketing assignment from the Corcoran Group.
Although sales at the condo conversion of the iconic building were going well, according to developer Andrew MacArthur of the Dermot Company, Stribling was brought in to market the high-end units in the building.
Penthouse units ranging in price between $4.5 and $8.5 million in the 189-unit condo tower will enter the market in the second half of the year.
“We felt that Stribling, which has had spectacular success with high-end residential sales at such properties as One Brooklyn Bridge and the Plaza, would be the right match for us,” said MacArthur.
Earlier this year, the brokerage launched marketing and sales for One Brooklyn Bridge Park in Brooklyn Heights. Sales began in April for the 449 units in the 14-story former Jehovah’s Witnesses distribution center at 360 Furman Street. Prices range from $500,000 for a studio to $7 million for the penthouse, according to Steven Rutter, the executive vice president at Stribling who supervises the company’s marketing efforts in Brooklyn.
The transition into Brooklyn’s high-end market is a natural one for Rutter, who oversaw marketing at Corcoran for Brooklyn-based projects On Prospect Park and Beacon Tower before moving to Stribling in late 2006.