Martha Stewart followed Donald Trump onto TV with her own version of “The Apprentice” (You haven’t seen it, you say? You’re not alone: NBC will pull the plug on the woefully unpopular show this month.) Now, she’s following The Donald into housing development, but well outside of Manhattan.
Teaming up with national homebuilder KB Home, Stewart announced in October that she will collaborate on the designs of about 650 new houses in a fresh development in Cary, N.C., a fast-growing suburb of Raleigh, the state capital. The new development, cumbersomely dubbed KB Home Twin Lakes: Homes Created with Martha Stewart, will include single-family homes, ranging from 1,500 to 4,100 square feet and priced from the low $200,000s to the mid-$400,000s. They’re inspired, according to KB Home, by Stewart’s own spreads on the East End of Long Island and in rural Maine.
Just not nearly as big nor as nice.
Still, the Cary houses promise trademark Stewart touches on things like floor plans, exterior design, interior floor plans, and furnishings. Buyers will be able to choose Martha Stewart favorites among the flooring, faucets, light fixtures, cabinetry and countertops available at a KB Home studio in Raleigh.
Details remain sketchy, however, on what sorts of touches and what sorts of favorites homebuyers will ultimately get. Martha Stewart Living Omnimedia and KB Home responded with a press release to requests from The Real Deal for details. That release had a quotation from Stewart that will warm some hearts with expectation and fill others with dread.
“Each room in the home will be carefully constructed and handsomely appointed,” she said, adding: “We look forward to presenting them to communities across the country.”