It wasn’t necessarily in the cards, but Eric Trump, 23, a fresh Georgetown University grad and younger brother to third-generation developers Donald Jr. and Ivanka, is following in their footsteps.
He will be working with the Trump Organization on a batch of eight hotels the group is building worldwide over the next two-and-a-half years. Like his siblings, Trump is charged with making the family brand name younger by introducing amenities that will be noticed in metropolitan-area markets.
Trump is currently working on Trump Plaza Jersey City. The condo building has a rooftop pool, golf simulators and an aqua spa. The development is designed as an urban village, with 41,000 square feet of amenities in a high-density building. The development includes a great lawn, a jungle gym, club rooms, a screening room, play rooms and a warming kitchen for chefs.
“Our creativity stems from understanding people and ultimate desires,” Trump said. “I’m always adding value and looking to create innovative little sales items that people come to expect from a Trump building.”
According to Dean Geibel, president of Metro Homes, which is partnering on Trump Plaza Jersey City, the nascent mogul will help take the Trump Organization to the next level. “He’s getting more responsibility from his father and the business is growing,” Geibel said. The Jersey City project is “all about a lifestyle with convenience,” he said.
Are all the Trumps equally competitive? Yes, Trump said.
“We’re all innovative people with type A personalities,” Trump said of the family business. “We pay attention to detail and try to surpass ourselves.”