Stribling & Associates has launched a new website, part of a branding overhaul aimed at revamping the 32-year-old firm’s somewhat “stuffy” image, according to Stribling director of operations Christopher Wilson.
The firm’s previous site was built in the late 1990s, said Wilson, who oversaw the December debut of the new site. Stribling hired Co-op, a Manhattan-based branding and marketing agency, to update the firm’s image.
First, they created a new logo, in elegant red cursive inspired by owner Elizabeth Stribling’s signature.
Co-op then surveyed Stribling brokers and clients about what they wanted in a new website. Brokers and clients alike requested bigger pictures and simple, clear information. Consumers also decried restaurant reviews and other extraneous features. As a result of these suggestions, the new site features a massive listing photo at the top of the home page.
The site also has updated capabilities, like a VOW, or virtual office website. It’s also mobile-enabled, so it works equally well on a smartphone, iPad or desktop browser. Plus, all of Stribling’s agents had new pictures taken, and the system now gives them more control over the information that appears on the site about them.
The rebranding effort has already transformed Stribling’s business cards, signage and listings, and will eventually alter the aesthetics of the firm’s offices, Wilson said.