After losing three of its top agents to realty reality television, Core has managed to snag Doron Zwickel, head of one of the top-ranked groups at Prudential Douglas Elliman based on number of transactions, according to a statement from Core.
Zwickel’s arrival is welcome news, as the company has seen a handful of high-profile defections recently.
Last month, high performers Frederik Eklund and John Gomes announced they were leaving the company to participate in Bravo’s “Million Dollar Listing” reality show as Elliman agents, competing against HGTV’s “Selling New York,” also a real estate reality show. Both used to be on the latter show. Agent Caroline Grane left Core for Nest Seekers, with plans to participate in “Million Dollar Listing” as well.
Shaun Osher, CEO of Core, said that Zwickel’s expertise was a key motivator in hiring him. Zwickel said he was drawn to Core for its “innovative and cutting-edge” style. A Core press release didn’t mention whether Zwickel’s team members would join him.
Core brokers are featured in HGTV’s “Selling New York,” and Zwickel said he’s not against appearing in front of the camera at some point. “But it means I’ll have to hit the gym again.”