New York Times real estate reporter Teri Karush Rogers and Denise Dell’Olio, a creative director at an ad agency, just launched an online community for homeowners called BrickUnderground.com.
The two came up with the idea when they moved into the same Upper West Side co-op and found they had more questions than answers about homeownership and maintenance.
“Even though I’ve been reporting real estate for all these years for the [Times], I can’t get answers to my own questions,” Rogers said. “You don’t know how things are handled in other buildings. Something could be handled the same way for 30 years just because that’s the way it’s always been done.”
The Web site includes a forum for homeowners to ask questions and provide tips, and includes a blog with links to real estate articles.
“We really want to be the online 411,” Rogers said.
Real estate attorneys Adam Leitman Bailey and Luigi Rosabianca have already joined the Web site, and Rogers said Julie Friedman, an executive vice president at Bellmarc Realty, and Deanna Kory, a senior vice president at the Corcoran Group, have also signed on.
“It’s a resource for homeowners who want to get informed, connected and supported,” Rogers said. “A place they can turn whenever they need help with anything to do with their co-op, condo or townhouse.”