REBNY plans new website launch, amid social media boost

The Real Estate Board of New York is planning to launch a new website this fall, after ramping up its online efforts with a new dedicated social media specialist, Amanda Wood. The revamped site, which will allow users to interact online, aims to enhance members’ ability to share input and comments.

“We’re creating an infrastructure so they can create blogs and share information that way,” Wood said of the site. REBNY has created a 15-person website committee to help determine which web features to include on the site. Among the committee members are: Prudential Douglas Elliman’s Corinne Pulitzer, Warburg Realty’s Steve Goldschmidt and Studley managing director William Montana. The trade organization will also seek feedback from its membership beyond the committee.

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The new website is part of a larger effort REBNY has begun to increase its online presence, according to Wood, whose hiring this past summer was part of that new initiative.

“I was hired to open REBNY up and supply more information. … We’re working to make more information public,” said Wood.

While REBNY declined to comment on the website’s cost, Wood, who is overseeing the effort, did note that “it’s surprisingly affordable, as far as websites go.”