With more than 1,500 Prudential Douglas Elliman agents in nine offices, Steven James has his hands full.
James, the recently promoted president of Manhattan brokerage, started his career as the manager of Elliman’s Upper West Side office in 1991.
Prior to his promotion, James was senior executive vice president and director of sales for the two Upper East Side offices, located at 575 Madison Avenue and 980 Madison Avenue.
James will continue to supervise the Upper East Side office while working with the management team for all the sales offices in Manhattan. “I hope to be a good sounding board and a strong ally for all our managers in their strategic planning for their offices,” he said.
James said much has changed in the industry since 1979, when he started out as a real estate agent in Scarsdale. Consumers are much savvier, which means agents need to be just as savvy, he said. As a result, the brokerage has increased its analysis of the market — providing sales data to brokers on a weekly basis in addition to the quarterly report the firm puts out in conjunction with appraisal firm Miller Samuel.