Brooklyn Home Company’s 225 15th StreetLate in 2008, when the housing market was in the depths of the recession, Patricia Neinast, a Corcoran broker in Brooklyn, set a Fort Greene record by garnering $1,000 per square foot on the sale of a 1,400-square-foot condo unit at 122 Fort Greene Place.
Naturally, the developer, Brooklyn Home Company, was impressed. Last month, two and a half years later, it named Neinast and her team, which includes her two daughters, Kristin and Kelly, the exclusive marketers of the firm’s entire portfolio.
But that designation was more than a single sale in the making. Neinast has sold five more Brooklyn Home Company units and has learned to leverage the company’s focus on design and unique arrangements into lofty sales figures.
“Patricia really believes in our message, and knows how to speak our language to highlight our designs,” said Bill Caleo, CEO of Brooklyn Home Company. “We’re trying to build a brand and she’s the face consumers can associate with our product.”
Neinast said she is so involved in the company’s process that Caleo already seeks her advice on the unit mix and design when purchasing property.
Neinast and her team now count 10 Brooklyn Home Company listings among their 30 total listings. That includes six units at 225 15th Street and four units at 1015 Eighth Avenue, both in Park Slope, and she’s signed a contract to market a forthcoming four-unit building at 497 9th Street in the same neighborhood.