Brown Harris Stevens’ President of Project Marketing has always had her own company, Nancy Packes Inc., for rentals, and she is now expanding the company into new development sales with a new hire.
“The whole intent [in my contract at BHS] was to give them a division for new development marketing,” Nancy Packes said. “We always understood the contract had a sunset date and we both knew what the intent was.”
That “sunset date” was June 30, when Packes’s non-compete clause with BHS expired, though contracts she signed through BHS will remain there “through the life of the project,” she said.
Packes has hired Prudential Douglas Elliman broker Rick Rosa as executive vice president and head of the Rosa Group. Rosa will bring with him several Long Island City projects, including Solarium, at 543 48th Avenue, and 512 Lofts, at 512 51st Avenue.
More new hires may be in the future, Packes said, “but it’s not just about growth.” She believes many large brokerage firms do not deal closely enough with their key brokers, she said. “When you’re dealing with major new condominium and rental developments … it’s much more helpful to have a group with a lot of experience and expertise.”
Packes declined to say which new developments she was in the process of signing on to market, but she said many developers have asked her for proposals and she plans to announce contracts soon.