The Chelsea Club promises to be a home that feels more like a hip hotel.
The 12-story, 42-unit condo building now under construction on West 19th Street near Tenth Avenue is being targeted to Chelsea’s stylish set, with touches that include everything from double showers to plasma TVs in leather-clad elevators.
“Part of the plan was to take away the residential aspect and have a more clubbish feel,” said Andres Escobar, whose company designed the interiors for the building. “It’s like a hip hotel environment. The whole design is sexy.”
Apartments will range in size from 700 to 1,600 square feet, and 10 contracts had been sent out by mid-August, a week after sales began, said Mona Gora, a principal in Moe-Joe Developers. The firm’s most recent project was the conversion of the former Bloomingdale’s building in New Rochelle into 72 condos, and this is their first out-of-ground construction.
Gora used terms like “icy” and “floating” to describe the building, which will feature a nearly all-glass façde designed by Karl Fischer Architects.
Inside, residents will walk into a two-story lobby with serpentine columns wrapped in stainless steel and a “floating” glass desk where there will be 24/7 concierge service.
A private clubhouse and lounge on that floor will be a bit warmer with more wood and leather and serve as a place for residents to meet guests or just hang out.
“When you go into a boutique hotel, it’s a scene, and it will be similar to that,” said Escobar, whose other projects include The Gretsch Building in Williamsburg. “Also, you won’t have to invite people up to your apartment if you don’t want to. You can meet them in the lounge.”
Two sets of elevators will, in a majority of units, open up directly into one’s apartment. Residents can watch TV as they ride up from the on-site parking garage, which has 18 parking spaces.
“It’s a seamless transition from parking your car to the door of your apartment,” said Gora.
Apartments will feature all the top amenities, and bathrooms will feature double shower stalls, with back-painted glass, instead of bathtubs.
“There is a sensual aspect to it,” said Escobar. “It’s about no inhibitions.”
Linda Alexander, who is representing the developers, said the project is “targeted for Chelsea.”
“I don’t think you’ll see many Upper West Side families,” she said.
Prices for units ranged from $400,000 to $1.8 million as of last month.