Halstead Property plans to open its first office in Harlem, which will be the firm’s second new office in the past three months.
Halstead’s Harlem location at 119th Street and Lenox Avenue will compete with the nearby offices of the Corcoran Group, Warburg Realty and Prudential Douglas Elliman, all of which have opened since last autumn in bids to take advantage of a neighborhood that’s become one of the busiest for residential development and marketing.
The new office, set to open in the first quarter of 2006, will house 20 brokers, according to Halstead president Diane Ramirez. It will be in the Normandie, a building marketed by Halstead. Halstead has also brokered deals recently in 125 Central Park North, the first condo building on that stretch above the park, and the nearly 40,000-square-foot Gateway Condominium at 125th Street and Lexington Avenue.
“Halstead has such a development/marketing presence in that area,” Ramirez wrote in an email to The Real Deal. “[It] was a natural fit.”
Halstead opened an office in Hudson, N.Y., in late June to service the Hudson Valley, a market increasingly whetting the buying appetites of Manhattanites priced out of the borough’s housing scene or seeking a second home Upstate.