Shvo keeps low profile on new projects
Michael Shvo’s photograph on the cover of the August issue of The Real Deal and Shvo’s inclusion in the cover story (Top marketing brokerages, August 2006), has brought our company significant attention, as numerous colleagues have contacted us with both congratulations and some inquiries. Of those emails and calls, some have questioned Shvo’s ranking. We believe that some kind of edification for our colleagues, many of whom are your dedicated readers, would be helpful.
It is now and has always been Shvo’s policy not to divulge or discuss projects until we are absolutely ready to make an announcement that both properly frames the promise of the building and respects our relationships with our developer, designer and brand partners. Since the opening of 20 Pine, the expectation of a Shvo property is at such a level that as a company we tend to prefer a lower profile — perhaps in contrast to our CEO’s image, we realize — until we feel it is precisely the right moment to promote the brand and building in the marketplace.
As a result of this policy, we omitted future projects from our submission to The Real Deal that were in our estimation premature to disclose.
Shvo’s actual figures are as follows: 6,335 units marketed in New York alone through 2007. And while we are not ready to discuss specifics within those numbers, we can also say that we are pursuing work in almost every significant U.S. market.
Arthur Gallego
Vice President of Communications, the Shvo Group
Manhattan
Halstead Property disputes marketing numbers
In the most recent issue of The Real Deal, Halstead Property was included in an extensive article on top marketing brokerages (Top marketing brokerages, August 2006). We are greatly disappointed that the chart numbers for Halstead Property were incorrect. Halstead has marketed 2,290 units and 44 projects during the period covered by the survey.
Robyn Kammerer
Director of Communications, Halstead Property
Manhattan