The Real Deal Miami

Coldwell Banker wins Battle of the Brokers

By Jennifer LeClaire | June 02, 2008 01:05PM

Miami real estate brokers
battled last week, but it wasn’t over who would make the most sales numbers
this summer – it was over who could make the best cocktail.

Miami developer EA Fish Associates and the Realtor Association of Greater Miami
and the Beaches hosted its second “Battle of the Brokers” on May 29.

Five local brokerage teams rolled up their sleeves and took their position
behind five bars set up on the 22nd floor of Latitude One, a near-complete
Class A office building with breathtaking views. Latitude One is the commercial
component of the luxury condo project called Latitude on the River in Miami.

“This was a chance for EA Fish to show its project to commercial realtors
who may have clients looking for space,” says Danielle Blake, vice
president of corporate and government affairs director for RAMB. “These
events are also great for networking between brokers, lenders and title
companies. It’s a one-stop-shop networking venue.”

Steven Gelb, Florida Managing Partner of EA Fish Associates, says RAMB reached
out to the firm about using Latitude as the venue for its benign bartending
battle. “We welcome the opportunity to expose the brokerage community to
the project,” he said.

The brokers also welcomed the opportunity, but for different reasons: to battle
for bartending bragging rights.

The contenders were Coldwell Banker, Fortune International Realty, New Image
Realty Group, Esslinger-Wooten-Maxwell and Keller Williams. Each team was armed
with alcohol and mixers and concocted free drinks for 200 judges at the
beach-themed contest. The team with the most tips in its sand bucket took home
the crown.

And the winner was: Coldwell Banker, with $803 worth of tips in the sand
bucket. Coldwell Banker’s Battle of the Brokers team captain Gus Rubio could
not be reached for comment.

Proceeds, which included revenue from $20 tickets, a $2,000 sponsorship from EA
Fish Associates, and the monies collected in the tip buckets, go to the
Realtors Political Action Committee. RAMB had not yet tallied the donations at
the time of this writing. Last year’s Battle of the Brokers took in nearly
$18,000.