Attracting foreign buyers is the focus of the 2008 Real Estate Congress & Expo, underway at the Biltmore Hotel in Coral Gables this week. The annual event began June 10 and is running until June 12.
The three-day International Real Estate Congress includes a one-day real estate expo and showcase and three days of educational seminars, luncheons, networking events and gala receptions showcasing luxury Miami developments.
This year’s congress features several presentations that highlight how brokers can reach foreign buyers.
Kimberly Kirschner of Kirschner Realty International is presenting on the topic of building international networks.
“A large number of international buyers find Miami properties on their own by visiting the city, surfing the net or getting recommendations from friends,” Kirschner said. “The best way to get to those buyers before they start out on their own is by networking with professionals in their country who will offer your services for you to clients they know who are interested in purchasing here.”
In other presentations, NAR Chief Economist Lawrence Yun is speaking on foreign investment markets. And Jeff Hornberger, NAR’s managing director of member development for the NAR is giving a talk on international and commercial market opportunities.
Attendees can take a transnational referral certification course, which allows real estate professionals to tap into an international referral system of the International Consortium of Real Estate Associations.