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South Florida

Words matter for home listings

 
Are you looking for a beautiful Miami home that’s also great and new? Or would you prefer a new home, which happens to be beautiful and great?

The prices for those two homes are $1 million apart, and according to Roost, a home listings search engine, the words in the listing tell you which price bracket they fall in.

Roost searched the language of home listings in nine places — Miami, as well as Boston, Chicago, Washington D.C., Dallas, Orange County, San Francisco, San Jose and St. Louis — to see which words were used to describe homes in different price ranges.

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More homes in Miami were described as “beautiful” than any other city in the study. The top three adjectives used in Miami listings were “great,” “new” and “beautiful.”

Overall, the word “great” appeared the most in listings of homes below $500,000. Homes priced between $501,000 and $1 million were most often described as “beautiful,” and “new” showed up in the majority of home listings above $1 million.

Homes above $1 million also earned adjectives like “gorgeous,” “spectacular,” “prestigious” and “magnificent,” while homes under $1 million were “nice,” “large” and “spacious.”

Although South Florida faces significant home price declines, only 2 percent of the listings reviewed in Miami advertised price reductions.