From the September issue: Gerry Liguori, broker
and owner of Boca Raton-based Premier Estates Properties, halved his
company’s $160,000 annual real estate advertising budget over the last
three years. Andy Weiser, a broker associate with Coldwell Banker in
Fort Lauderdale slashed his annual marketing bill from $100,000 to
$25,000 and Kevin Tomlinson, an agent in the Miami Beach office of
Esslinger Wooten Maxwell Realtors redirected $20,000 worth of print
advertising to creating a strong online presence.