The Real Deal Miami

Prices to drop at Coldwell sales event

October 06, 2008 05:26PM

In a 10-day nationwide sales event starting Friday, sellers who have listed their homes through a Coldwell Banker Real Estate LLC agent may drop their prices by up to 10 percent, at the company’s urging. According to a recent company survey, 56 percent of the 3,379 Coldwell Banker employees surveyed said the listings prices in their area were too high to attract qualified buyers. Coldwell Banker is the largest brokerage in Palm Beach County. [Inman] and [Palm Beach Post]