Weak tourist trade spurs clever hotel incentives

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Florida vacationers who want to stay horizontal can head straight for Crane’s BeachHouse in Delray Beach, one of many hotels that are going beyond simple discounting to draw visitors in a weak tourism environment. The 27-room hotel is offering “The Bed-in for Peace” package, linked with a nearby exhibit marking John Lennon and Yoko Ono’s 8-day “bed-in” during 1969. The package includes champagne, fruit and other goodies to make breakfast without leaving the room. In Fort Lauderdale, the 124-room Atlantic Hotel is promoting a restaurant or spa credit equal to the age of the oldest in the room. A 38-year-old guest, for example, would get $38 in credit. Sam Shank, chief executive of dealbase.com, a search engine for hotel deals, said hotels are doing anything they can to increase usage without reducing prices. [Sun-Sentinel]

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