The Real Deal Miami

Builders group revamps image with new logo

October 22, 2009 06:04PM

In a move that proves rebranding doesn’t mean ditching your patriotism, the National Association of Home Builders has swapped its iconic eagle logo for a red and blue getup. The new logo is a part of, in the group’s words, a “sophisticated new branding strategy,” the first time it’s made such a move in its 67-year history. The logo is apparently just one element of the group’s ongoing efforts to change its image, which an association spokesperson said it began three years ago.