The Real Deal Miami

Fairchild looks to sell naming rights at Miami’s former Bank of America Tower

January 11, 2010 03:43PM

The former Bank of America Tower at International Place, an icon of the downtown Miami skyline, needs a new corporate naming rights purchaser to maximize the 600,000-square-foot, 47-story building’s earning potential. Fairchild Partners, the leasing and marketing agency for the I.M. Pei-designed skyscraper, is seeking a new partnership for the naming rights, a deal that would be worth millions of dollars. Tony Puente, senior vice president with Coral Gables-based Fairchild, said the tower has been a fixture in the city since it opened, and remains a feature in the promotional credits for the television show CSI Miami. He said tenants like the idea that they can locate their business in the heart of the city, a factor that helped in 62,000 square feet of leasing in 2009, including a 34,536-square-foot renewal by UBS Financial Services valued at $7.5 million over its five-year term.