The Real Deal Miami

Hotels score big on Super Bowl

February 16, 2010 02:05PM

South Florida hotels got more than
a two-point conversion from the recent Super Bowl weekend. In Broward County, the room occupancy
rate rose to 77.6 percent from 70.2 percent, according to Smith Travel Research. Both
Miami-Dade and Palm Beach counties saw even greater percentage
increases, to 76 percent up from 68.3 percent for the former and to
73 percent from 63.1 percent for the latter. Hotel industry consultant
Scott Brush, of Brush & Co. said numbers will probably remain elevated
for another week because of the Miami International Boat Show, but
noted that travel to the region is still down overall. [SFBJ]