The Real Deal Miami

Naming rights shifts now signs of bad times

February 17, 2010 10:26AM

Miami has five major buildings that will change their names as previous
corporate backers stop spending money on the right to put company
names on towers. Miami Tower, formerly the Bank of America Tower at
International Place, is the best known name-changer. But other changes
are in the works. Law firm Greenberg Traurig will shift its
signage to the new Met 2 Financial Center from its old headquarters at
1221 Brickell Ave., and three other towers will have naming rights
changes this year. Bill Cutler, senior vice president with Colliers
Abood Wood-Fay in Coral Gables, said even though the market is
weakened, to have a signature tenant put up their name can be a big
draw for the rest of the building. [GlobeSt]