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The Real Deal Miami

Two Miami condos turn to parties for sales

September 23, 2010 12:00PM

Icon Brickell

Two Miami condos held lavish marketing events this week, with Icon
Brickell and the Marquis Residences, the city’s second-tallest tower,
hosting upscale parties to showcase the properties to sophisticated
crowds. Icon held an exclusive party for around 125 people, geared
mostly toward women, that was organized by Versace, Ocean Drive Magazine
and Fortune International, which is managing Icon’s sales. Lori
Ordover, managing director of Africa-Israel USA, the developer of
Marquis Residences, said these kinds of events are essential for sales.
At Marquis, prices range from $375,000 to $2.6 million. Icon’s range
starts at $213,000, with units offered for up to $1.5 million. [Miami
Herald]