The Real Deal Miami

Luxury hotel gains outpace rest of market

October 14, 2010 04:00PM

The average daily rate for hotels nationwide remained relatively flat for the week ending Oct. 9, compared to the previous week, data from Smith Travel Research showed. The ADR climbed just 2.2 percent week-over-week, according to Hotel News Now, reaching $101.58. The revenue per available room showed more considerable gains, climbing 8.8 percent week-over-week to $64.62. The luxury segment, however, showed significant increases in its ADR and revpar, increasing 7.7 percent to $261.43 and 13.8 percent to $190.93, respectively. The luxury segment was the only part of the market to seen an ADR increase of more than 5 percent. Occupancy across the entire market climbed 6.5 percent last week, reaching 63.6 percent. [Hotel News Now]