The Real Deal Miami

ZipRealty closing offices in 11 markets

January 11, 2011 08:09AM

Real estate brokerage ZipRealty is closing locations in 11 markets
nationwide, including five in Florida, and will begin to focus its
strategy on service and experience rather than the discounts on which it
launched the company. “It’s a tough decision to pull out of any
markets,” said Charles “Lanny” Baker, who has been ZipRealty’s CEO and
president since Oct. 2. “We loved working with the agents in those
markets, but our assumptions for growth in those markets had not been
met.” The Florida locations to be closed include Miami, Palm Beach,
Naples, Jacksonville and Tampa. [Inman]